why do we discount our successes?

Was just chatting with a friend of mine who I am coaching on the program and they casually mentioned that they had lost 9.4lbs in less than ONE WEEK…….and I was like…..STOP THE PRESSES….repeat that for me please…..and they did…..9.4 lbs is what some folks lose in one month….I hit that mark probably at the end of week two….but here they are….not even at the end of week one and they are almost at 10lbs….first off that is freaking fantastic….but secondly….. it made them feel pretty good about things too…but why are we so quick to discount our success???? I will tell you may thoughts….. we are always afraid of failure....... So we dismiss, so that we can’t get too excited about something that should be celebrated!! If we celebrate it gives us something that we aren’t used to having….attention. With weight loss, the last thing we want is attention……well in the beginning that is…… weight is a tricky and slippery slope and often times people who have weight issues would prefer that no one mentions anything about it….and for those who aren’t having issues with weight…mentioning weight is a rough thing to talk about……and now that I am a coach, I HAVE to talk about weight whether I want to or not!…….so go out there and celebrate yourself….celebrate each and every goal or milestone with bravo …..live it up!!!!!! pat yourself on the back and get back to work! :) @